Luke Readings
From Launching PlayStation 5 to Selling Your Home

Sounds like an unusual career move, doesn't it?
But here's what I discovered: selling property is 90% marketing - yet most estate agents have zero marketing experience. That's the gap I'm here to fill.

My Story
I didn't start my career in estate agency. I started it in marketing - working for some of the biggest brands in the UK.At just 18, I joined PlayStation as their social media advertising lead. By 20, I was leading the PlayStation 5 launch campaign in the UK - one of the most anticipated product launches in gaming history. From there, I moved to Google, driving digital advertising campaigns that reached millions. Then Sky, where I worked on the Sky Glass product across multiple digital channels.Every role taught me the same fundamental truth: marketing is everything. It's how you reach the right audience. It's how you stand out from the competition. It's how you turn interest into action.

Estate agency IS marketing. Finding a buyer for a home is fundamentally a marketing challenge. Yet most agents treat it like admin - post some photos, list on Rightmove, and hope for the best.I knew there was a better way. A way that combined professional marketing expertise with genuine personal service. A way that gave homeowners the strategic advantage they deserved.So I founded Luke Readings Properties.

What Makes Us Different
Marketing Expertise That Actually Matters
While other agents guess at marketing, I know what works. I've launched products and reached audiences most agents can't even imagine. Now I'm bringing that same expertise to your property sale.
Every home we list gets:
Targeted Google and Facebook advertising campaigns reaching 25,000+ potential buyers.
Professional photography, video tours, and floor plans
Data-driven strategy based on performance analytics, not guesswork

Personal Service That's Actually Personal
I limit my active listings to just 8 properties at any time. Why? Because you deserve exceptional attention, not divided focus.You'll receive:
Weekly progress calls - regular updates, never left wondering.
24/7 availability - direct access when you need it.
Complete onward purchase support - I'll negotiate your next home purchase too.
One dedicated agent throughout - me, not a rotating team.

My Vision is to transform estate agency from a transactional service into a strategic marketing partnership, where every homeowner benefits from the same caliber of expertise that launched products for huge brands.Your home deserves more.

Ready to Experience the Difference?If you're tired of estate agents who don't understand marketing, who treat your home like just another listing, who leave you wondering what's happening - let's talk.I'm Luke Readings, and I'm here to prove that estate agency can be done differently.